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The beneficial effects of the Dead Sea's raw materials on the skin and their unique therapeutic and beautifying powers have been recognized since ancient times. Cleopatra, considered the most beautiful woman in the world, went to great expense to obtain exclusive rights over the Dead Sea area. At her command, pharmaceutical and cosmetic factories were built near the Dead Sea. Their remains can still be seen today at Ein Bokek and Ein Gedi.
Following in the tradition of ancient times, about 50 modern plants now manufacture cosmetics and skin-care products based on minerals from the Dead Sea. Scientists at these plants have developed lines of mineral-rich cosmetic products which are exported all over the world as a Dead Sea Cosmetic products.
The uniqueness of many Dead Sea cosmetic lines lies in the key ingredient - mineral mud. Dead Sea mud rich in minerals with similar chemical composition to Dead Sea waters can either be applied to the entire body or just parts, and is also popular as a facial mud masque.
The clay's remarkable absorbency reaches deep into the pores, thoroughly cleansing and removing grime which impedes the nourishing process. Through reverse osmosis, minerals from the mud nourishes the skin and restores its vitality. The mineral action also works to tighten the pores, helping skin to look and feel its best. Superfine grains allow for easy application, even coverage and easy removal. Facial mud masques from the Dead Sea come in various strengths of mud and salinity, making them suitable for different skin types including oily, normal and dry skins.
The stimulating effect of the Dead Sea mud is so powerful that it should be used gradually until the skin becomes accustomed to the active ingredients. Mud masques for oily skins should be used for up to three times a week, for normal skins twice a week and for dry skins just once a week. An expert should be consulted as to the suitability of masques for each skin type. Dead Sea mud can be used in the convenience of one's s home for the relief of various aches and pains. It can be applied heated to relieve pain caused by joint inflammation and easing morning stiffness. The Dead Sea mud is excellent for softening scaly, dry parts of the body, such as knees and elbows and it is also highly effective for various skin and scalp problems. Used on the scalp, it helps thicken roots enhancing renewed growth.